Marketing Senior Specialist Advisor

Responsibilities might include: 

• Works directly with other marketing, sales, and business leaders to generate demand.  
• Provides direction and oversight to less experienced team members.
• Interacts directly with analysts and other stakeholders.
• Interacts directly with senior leaders to review P&L and adjust marketing strategies.
• Leads cross-functional product teams.
• Inputs marketing mix recommendations into planning process based on best practices and campaign analytics.
• Integrates with regions and regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts.
• Establishes campaign KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance.
• Localizes and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, client research, and client briefings.

Skills/Criteria Required:

• Typically requires 12-15 years relevant experience
• Possess excellent strategic focus.
• Excellent influencing skills.
• Cross-functional marketing.
• Advanced verbal and written communication skills.

• Experience in digital marketing, web, content syndication, messaging, email, overall demand generation capabilities.
• Ability to work with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and support business growth.