Marketing Senior Analyst

Req ID: 398353 

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Marketing Senior Analyst to join our team in Herndon, Virginia (US-VA), United States (US).

Job Summary: 

The Federal Account Based Marketing (ABM) Senior Analyst is responsible for supporting strategic ABM initiatives focused on Federal accounts that have value to the business. Through the execution of the ABM methodologies, this role is accountable for helping the Senior Director of Marketing and Communications drive a significant uplift in engagement with Federal clients to retain and expand their engagement with the organization and ultimately drives sustainable growth in the account. The Marketing Senior Analyst is accountable for executing ABM programs (1:1, 1:few or 1:many), working with relevant NTT DATA North America marketing disciplines to deliver compelling personalized campaigns and content, and ensuring the right Federal clients and ABM construct and approach for campaigns.

Job Duties: 

• Works with the Federal Senior Director of Marketing and Communications, Federal Client Executives, Sales Executives and the NTT DATA North America marketing team to identify and execute key accounts and cluster campaigns based on client insights.
• Utilizes various marketing channels, including email, social media, events, and webinars to engage target accounts across different touchpoints.
• Tracks and demonstrates Federal ABM adoption and performance in achieving business goals.
• Leverages Artificial Intelligence, marketing automation platforms, CRM systems, and analytics tools to manage and optimize Federal ABM efforts.
• Supports preparation for external and internal product events.
• Executes events, trade shows, and webinars that are relevant to target accounts.
• Uses standard campaign methodology and metrics to track initiative results and identify improvement opportunities.
• Supports requirements gathering and management.
• Provides sales teams with marketing roadmaps and support on key initiatives, trends and partner solutions.
• Supports metrics tracking and updating databases.
• Supports field marketing.
• Performs any other related task as required.
• Uses AI tools, Chat GPT, Claude, Microsoft Co-Pilot, web 2.0, search, wikis and interactive elements and appropriate use.

Basic Qualifications: 

• Bachelor's degree in marketing, business, communications, or a related field.
• Minimum of 5 years of marketing experience
• US Citizen 

NTT DATA provides a reasonable range of compensation for specific roles. The starting pay range for this role is $64,152 - $96,228. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance. If the position offered in temporary, the position will not be eligible for incentive compensation. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally-required benefits.

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com, @nttdatafed.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form, https://us.nttdata.com/en/contact-us.

NTT DATA endeavors to make https://us.nttdata.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at https://us.nttdata.com/en/contact-us. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.