Salesforce Marketing Cloud Architect

Once You Are Here, You Will:  

Solution Architecture & Design:

• Develop and deliver end-to-end technical solutions using Salesforce Marketing Cloud, ensuring alignment with business objectives.
• Design robust architecture solutions that integrate Marketing Cloud with other Salesforce products and external systems.
• Create detailed technical documentation, including system design, integration blueprints, and deployment strategies.

Project Leadership & Collaboration:

• Collaborate with cross-functional teams including marketing, IT, business analysts, and developers to gather requirements and translate them into technical designs.
• Act as the technical lead on projects, providing mentorship and guidance to development teams.
• Ensure adherence to best practices and industry standards throughout the project lifecycle.

Implementation & Optimization:

• Oversee the configuration, customization, and deployment of Salesforce Marketing Cloud modules (e.g., Email Studio, Journey Builder, Audience Studio).
• Drive continuous improvements by optimizing marketing automation workflows, segmentation strategies, and data integrations.
• Monitor system performance and recommend enhancements to ensure scalability and efficiency.

Integration & Data Management:

• Develop integration strategies between Salesforce Marketing Cloud and external systems using APIs (REST/SOAP) and middleware solutions.
• Work closely with data teams to ensure data accuracy, segmentation, and synchronization across platforms.
• Support the implementation of data governance and security best practices.

Stakeholder Engagement & Strategy:

• Engage with key stakeholders to understand business needs and provide strategic recommendations on leveraging Salesforce Marketing Cloud.
• Present technical solutions to non-technical audiences and senior management.
• Keep up-to-date with emerging trends and Salesforce releases, ensuring the organization remains competitive in digital marketing strategies.
• Involve in Pre-sales and RFP process if necessary.

Required Qualifications: 

Education & Experience:

• Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing, or a related field.
• 9+ years of experience in digital marketing technology or enterprise IT, with a focus on Salesforce Marketing Cloud.
• Proven track record of architecting and delivering large-scale Salesforce Marketing Cloud projects.

Technical Proficiency:

• Strong expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Proficiency in integration technologies and experience working with REST/SOAP APIs.
• Hands-on experience with data management, segmentation, and analytics.
• Familiarity with scripting languages (e.g., AMPscript, SQL) used within the Marketing Cloud environment.

Certifications:

• All Salesforce Marketing Cloud Certification is preferred (Admin, Email specialist, Developer, Consultant).
• Additional accreditations are a plus.

Soft Skills:

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
• Strong problem-solving skills and a strategic mindset.
• Proven ability to work both independently and collaboratively in a fast-paced, agile environment.

Preferred Experience: 

• Proficiency in AMPscript, HTML/CSS, SQL, and JavaScript.
• Experience on providing best recommendations to clients.
• Good at providing solutions, architectural frameworks and team collaboration.
• Experience with API integrations (REST/SOAP) and data management.
• Experience on Marketing Cloud Connect
• Familiarity with Salesforce ecosystem products like Service Cloud, Sales Cloud, or Data Cloud.

Ideal Mindset: 

• Problem Solver. You are creative but also practical in finding solutions to problems that may arise in the project to avoid potential escalations.  
• Analytical. You like to dissect complex processes and can help forge a path based on your findings.  

Self-driven. A motivated individual who can efficiently influence delivery in a complex, matrixed organization

#Salesforce