Digital Storytelling Designer

Strategic Offering Development Lead / Sr. Director R&D  - Job Description 

Alternate titles: Head of Solutions R&D | Solutions Development Manager | R&D Solutions Lead 

Job Function: Solutions & Enablement 
Job Family: Solutions R&D 
Grade: 13 

Summary 

Responsible for strategically positioning Launch within NTT DATA's full-stack portfolio and developing integrated market offerings that leverage Launch + NTT capabilities to drive enterprise client growth. Leads proactive market development initiatives and cross-portfolio solution architecture that enables Launch to scale within the broader NTT ecosystem. Develops comprehensive solution assets, offerings, and enablement materials that drive consistent GTM execution and delivery excellence across integrated NTT partnerships. Translates Launch's capabilities into structured, actionable assets that accelerate time-to-market and improve win rates. Collaborates across practices to capture institutional knowledge and transform it into reusable intellectual property. Partners closely with GTM teams to understand market signals, client feedback, and competitive dynamics, continuously seeking opportunities to learn from market responses and pivot solution assets to meet evolving client needs. 

Core Responsibilities 

Strategic Market Development & NTT Integration 

• Proactively identify and develop market opportunities that position Launch within NTT DATA's full-stack capabilities 

• Architect integrated solution offerings that combine Launch expertise with complementary NTT practices and portfolios 

• Structure offerings that lead with Launch, enabling accretive growth from NTT practices 

• Partner with NTT practice leaders to layer Launch capabilities into their industry solutions 

• Own the strategic development of market-facing initiatives that support Launch's scale and positioning within the NTT ecosystem  

Solution Asset Development & Management 

• Create and maintain comprehensive Services & Solutions taxonomy definitions and positioning frameworks 

• Develop packaged Offerings that translate Solutions into sellable engagement models with defined scopes, methodologies, and deliverables 

• Design and document Solution Playbooks that incorporate all Launch practices into comprehensive solution delivery frameworks 

• Build competitive Battlecards for GTM teams covering pre-sales positioning and proposal guidance strategies 

• Co-develop strategies for incorporating Launch into NTT cross-practice solution offerings 

• Establish content governance and version control for all solution assets 

Program Management & Initiative Delivery 

• Manage delivery of internal initiatives that develop new solution areas and capability expansion 

• Lead cross-functional project teams to create concept and vision materials for specific offerings with industry focus 

• Coordinate timelines, resources, and stakeholder alignment for solution development programs 

• Track progress and deliverables across multiple concurrent solution development initiatives 

• Ensure quality standards and Launch methodology consistency across all internal development projects 

Market Intelligence & Innovation Pipeline 

• Research and develop Industry Points of View (POVs) in partnership with GTM industry leads and BU partners to establish Launch's thought leadership 

• Transform Industry POVs into actionable Concepts and proof-of-concept demonstrations 

• Monitor competitive landscape and emerging market trends to inform asset development 

Content Strategy & Knowledge Management 

• Create structured content frameworks and templates that ensure consistency across all solution assets 

• Establish feedback loops with client-facing teams to continuously improve asset effectiveness 

• Develop content distribution and training strategies for GTM organization adoption working with Sales Enablement 

• Measure and report on asset utilization and impact on pursuit outcomes 

Cross-Portfolio Solution Architecture & Deal Development 

• Architect complex deals that integrate Launch capabilities with broader NTT DATA portfolio offerings 

• Partner with GTM BU Leaders to develop strategic market positioning without diverting them from core responsibilities 

• Design solution frameworks that demonstrate Launch capabilities within NTT’s full stack portfolio 

• Lead strategic initiatives with industry focus that enable future client conversations and market expansion 

• Structure multi-practice solution offerings that position Launch as integral to NTT's comprehensive capabilities 

• Partner with Practice leads to capture and codify delivery methodologies and best practices 

• Work with Marketing to ensure solution messaging consistency across all client touchpoints 

• Observe and/or act in Solution Architect capacity on select deals, piloting new content in active client pursuits 

Qualifications 

Experience 

Typical Years of Experience: 12+ years relevant experience in management consulting, product marketing, or solution development 

Education 

Minimum Education: Bachelor's/Undergraduate Degree 
Preferred: MBA or Graduate degree in Business, Marketing, or related field 

Core Skills 

• Strategic Deal Architecture: Proven ability to structure complex, multi-practice solution offerings and position capabilities within larger ecosystem partnerships 

• Content Strategy & Development: Proven ability to create compelling, structured business content including frameworks, methodologies, and competitive positioning 

• Market Research & Analysis: Experience conducting industry research, competitive analysis, and translating insights into actionable business assets 

• Knowledge Management: Expertise in information architecture, content governance, and knowledge capture/distribution systems 

• Cross-Functional Collaboration: Strong ability to work across diverse teams and synthesize input from technical and business stakeholders 

• Business Writing & Communication: Exceptional written and verbal communication skills with ability to tailor content for different audiences 

• Project Management: Experience managing multiple content development projects with competing priorities and deadlines 

Technical Competencies 

• Proficiency in content management systems and collaboration tools 

• Experience with design and presentation software 

• Familiarity with CRM and sales enablement platforms 

• Understanding of agile methodologies and consulting delivery frameworks 

• Knowledge of digital transformation trends and enterprise technology landscape 

• Familiarity with current and emerging AI tools, enterprise AI use cases, and market adoption patterns 

Industry Experience 

• Preferred: Management consulting, professional services, or enterprise software background 

• Experience working with Fortune 500 clients and complex B2B sales cycles 

• Understanding of technology consulting, digital transformation, or innovation services 

• Familiarity with multi-practice service delivery and cross-portfolio collaboration 

Success Metrics 

• Quality and adoption rate of developed solution assets across GTM organization 

• Reduction in time-to-market for new service offerings and competitive responses 

• Improvement in pursuit win rates through enhanced positioning and competitive differentiation 

• Cross-practice collaboration effectiveness and knowledge sharing initiatives 

• Client feedback scores on solution clarity and competitive positioning 

About Launch by NTT DATA 

Launch by NTT DATA is a portfolio of services designed to help organizations create provocative digital experiences that drive customer engagement and growth. We combine a human-first philosophy with a product-led mindset to strategize, design, and ship experiences people love—helping clients move from idea to working software while providing continuous product innovation. With expertise spanning strategy, design, product development, and engineering, Launch serves world-class organizations across healthcare, retail, education, energy, financial services, and the public sector. This role offers the unique opportunity to shape how Launch by NTT DATA packages and delivers transformative solutions for Fortune 500 clients.