Marketing Business Partner

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Date: Feb 22, 2024

Location: Plano, TX, US

Company: NTT DATA Services

Req ID: 260736 

NTT DATA Services strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Marketing Business Partner to join our team in Plano, Texas (US-TX), United States (US).

The Marketing Advisor serves as the primary marketing lead for the Commercial Industries vertical of NTT DATA, collaborating closely with business and sales leadership to generate demand and support business growth. This person will gain an understanding of our client base and digital technology solutions offered for this vertical, and develop the marketing strategy and programs to help the team achieve overall goals. Responsible for creating the end-to-end marketing program, including campaigns and events designed to generate leads and new sales opportunities. Drives sales and client account manager engagement with marketing programs, lead follow-up, partners, analyst relations, and client engagement/advocacy opportunities. Provides client and competitive insights to inform the marketing strategy, and tracks/reports marketing performance throughout the year. This person collaborates closely with all of Marketing & Communications, including Consulting & Industry Solutions, Thought Leadership, Strategic Campaigns, Partner and Portfolio Marketing, and shares insights and feedback from the business unit to the full Marketing & Communications team.



Responsibilities might include:

  • Advise and consult with business unit president and sales leaders to create an overall marketing strategy designed to achieve growth targets.
  • Develop and lead innovative awareness and demand generation programs that align to the business priorities.
  • Effectively and efficiently manage marketing programs and events to meet or exceed targeted outcomes.
  • Monitor lead generation and follow-up to maximize business opportunities and demonstrate ROI for marketing investments.
  • Collaborate closely with Analyst Relations, Public Relations and Customer Advocacy leaders to enhance and promote market leadership, highlight business leaders as experts in their field, document client success stories and deepen client relationships.
  • Proactively communicate and collaborate with business stakeholders and Marketing & Communications team members to maximize information-sharing and drive positive results.
  • Identify new marketing opportunities through industry research and news monitoring, and participation in industry and/or marketing organizations and events.
  • Manage and adhere to marketing budget, maintain vendor and agency relationships, and oversee related contracts and payments.


Skills Required:

  • Minimum of 8-10 years of relevant marketing experience with demonstrated ability to independently drive marketing programs.
  • Minimum of 5 years of experience in customer-facing IT services and/or Retail, Telco, Travel & Hospitality, Media or B2B2C marketing.
  • Bachelor’s Degree in marketing or related discipline preferred.    


Preferred skills and experience:

  • Ability to work with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and support business growth.
  • Demonstrated history of planning successful campaigns and events
  • Effective communication skills and adaptable communication style for interacting with business leaders, team members and clients
  • Strong project management and organization skills to plan and execute marketing initiatives and juggle competing priorities
  • Understanding of the B2B2C industries, including broader issues and client pain points

This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally-required benefits.



About NTT DATA Services

NTT DATA Services is a recognized leader in IT and business services, including cloud, data and applications, headquartered in Texas. As part of NTT DATA, a $30 billion trusted global innovator with a combined global reach of over 80 countries, we help clients transform through business and technology consulting, industry and digital solutions, applications development and management, managed edge-to-cloud infrastructure services, BPO, systems integration and global data centers. We are committed to our clients’ long-term success. Visit or LinkedIn to learn more.

NTT DATA Services is an equal opportunity employer and considers all applicants without regarding to race, color, religion, citizenship, national origin, ancestry, age, sex, sexual orientation, gender identity, genetic information, physical or mental disability, veteran or marital status, or any other characteristic protected by law. We are committed to creating a diverse and inclusive environment for all employees. If you need assistance or an accommodation due to a disability, please inform your recruiter so that we may connect you with the appropriate team.

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