Content Strategist
Apply now »Date: Mar 20, 2021
Location: Austin, TX, US
Company: NTT DATA Services
Req ID: 113887
NTT DATA Services strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Content Strategist to join our team in Austin, Texas (US-TX), United States (US).
Website Content Strategist
We are looking for a Website Content Strategist to ensure a cohesive and compelling website experience that guides users through the conversion funnel. The ideal candidate will be both creative and analytical with a unique ability to understand the business goals, analyze the online data and create a website content strategy that builds on a foundation of inbound marketing. This role will work with experienced content creators in our Marketing, Demand Generation, and Campaigns teams, and collaborate cross-functionally with team members in Creative Services, Social Media, Digital, Content Publishing and UX roles to achieve results.
In this role you will:
- Create, optimize, edit, and update website content
- Analyze and improve sales cycle related content
- Liaise between Website and Marketing teams to effectively guide the development of service and industry content to meet Marketing and Business goals
- Identify and implement innovative approaches to leverage, extend or repurpose content to increase online engagement and sales ready leads.
- Develop a content strategy based on a thorough assessment of current content and analysis of comprehensive website and account-level data
- Consult with Campaigns Marketing and SBU Marketing teams on effective execution of website content in support of Inbound Marketing campaigns
- Maintain a Website Editorial Calendar, collaborating with cross-functional content teams
- Build audience personas to support user journeys
- Develop a roadmap and deliverables to address content gaps and ensure a consistent and cohesive user experience across our website
- Research keyword opportunities and work with the Website, Marketing and Demand Gen teams on SEO strategies
- Define a content strategy and develop online content for high-visibility website projects
- Support Website Director for Taxonomy-related projects
- Regular monitoring of website analytics to measure and improve content engagement levels
Required Qualifications:
- Bachelor's Degree in Marketing, Communications, Journalism or related
- 8-10 years of experience as a digital content strategist, web writer or content editor
- Thorough understanding of website user experience and content optimization principles
- Creativity and the ability to develop original content; exceptional digital copy writing skills
- Proficient in Sitecore
- Project management and editorial calendars
- Expertise in keyword placement and SEO
- Ability to analyze and extract data from Google Analytics, Conductor, Salesforce, and DOMO, spot patterns and trends in the content marketing data, draw conclusions and design recommendations
- Inbound marketing experience including persona-based content and results-driven campaigns
- Team player who can effectively build relationships and gain buy in from multiple stakeholder groups
- Self-starter who demonstrates leadership qualities, attention to detail and ability to execute on deadlines
Basic Required Qualifications:
- Bachelor's Degree in Marketing, Communications, Journalism or related
- 8-10 years of experience as a digital content strategist, web writer or content editor
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About NTT DATA Services
NTT DATA Services is a global business and IT services provider specializing in digital, cloud and automation across a comprehensive portfolio of consulting, applications, infrastructure and business process services. We are part of the NTT family of companies, a partner to 85 % of the Fortune 100.
NTT DATA Services is an equal opportunity employer and will consider all qualified applicants for employment without regard to race, gender, disability, age, veteran-status, sexual orientation, gender identity, or any other class protected by law.
Nearest Major Market: Austin
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