Content Strategist

Req ID: 113887 

NTT DATA Services strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Content Strategist to join our team in Austin, Texas (US-TX), United States (US).

Website Content Strategist

We are looking for a Website Content Strategist to ensure a cohesive and compelling website experience that guides users through the conversion funnel. The ideal candidate will be both creative and analytical with a unique ability to understand the business goals, analyze the online data and create a website content strategy that builds on a foundation of inbound marketing. This role will work with experienced content creators in our Marketing, Demand Generation, and Campaigns teams, and collaborate cross-functionally with team members in Creative Services, Social Media, Digital, Content Publishing and UX roles to achieve results.

In this role you will:

• Create, optimize, edit, and update website content
• Analyze and improve sales cycle related content
• Liaise between Website and Marketing teams to effectively guide the development of service and industry content to meet Marketing and Business goals
• Identify and implement innovative approaches to leverage, extend or repurpose content to increase online engagement and sales ready leads.
• Develop a content strategy based on a thorough assessment of current content and analysis of comprehensive website and account-level data
• Consult with Campaigns Marketing and SBU Marketing teams on effective execution of website content in support of Inbound Marketing campaigns
• Maintain a Website Editorial Calendar, collaborating with cross-functional content teams
• Build audience personas to support user journeys
• Develop a roadmap and deliverables to address content gaps and ensure a consistent and cohesive user experience across our website
• Research keyword opportunities and work with the Website, Marketing and Demand Gen teams on SEO strategies
• Define a content strategy and develop online content for high-visibility website projects
• Support Website Director for Taxonomy-related projects
• Regular monitoring of website analytics to measure and improve content engagement levels

Required Qualifications: 

• Bachelor's Degree in Marketing, Communications, Journalism or related
• 8-10 years of experience as a digital content strategist, web writer or content editor
• Thorough understanding of website user experience and content optimization principles
• Creativity and the ability to develop original content; exceptional digital copy writing skills
• Proficient in Sitecore
• Project management and editorial calendars
• Expertise in keyword placement and SEO
• Ability to analyze and extract data from Google Analytics, Conductor, Salesforce, and DOMO, spot patterns and trends in the content marketing data, draw conclusions and design recommendations
• Inbound marketing experience including persona-based content and results-driven campaigns
• Team player who can effectively build relationships and gain buy in from multiple stakeholder groups
• Self-starter who demonstrates leadership qualities, attention to detail and ability to execute on deadlines

Basic Required Qualifications:

• Bachelor's Degree in Marketing, Communications, Journalism or related
• 8-10 years of experience as a digital content strategist, web writer or content editor

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About NTT DATA Services

NTT DATA Services is a global business and IT services provider specializing in digital, cloud and automation across a comprehensive portfolio of consulting, applications, infrastructure and business process services. We are part of the NTT family of companies, a partner to 85 % of the Fortune 100.

NTT DATA Services is an equal opportunity employer and will consider all qualified applicants for employment without regard to race, gender, disability, age, veteran-status, sexual orientation, gender identity, or any other class protected by law.