Digital Marketing Specialist

Job Description: Recruitment Marketing Specialist (Middle East & Africa)

Overview

We are seeking a dynamic and strategic Recruitment Marketing Specialist to lead digital campaigns, recruitment events, and job board initiatives that attract top talent across globally. This role will also serve as the key relationship manager with Middle East and Africa (MEA) regional Talent Acquisition (TA) teams and business leaders, advising on innovative recruitment marketing strategies that strengthen our employer brand and talent pipeline.

Key Responsibilities

• Digital Marketing Campaigns
• Plan, execute, and optimize multi-channel digital campaigns (social media, paid ads, email, content marketing) to drive candidate engagement and applications.
• Monitor campaign performance, analyze metrics, and deliver actionable insights to improve ROI.
• Must have experience in managing big budget campaigns and understanding of global talent markets and cultural nuances to ensure best ROI.
• Must have network of agencies we can work with to explore options for running different campaigns in different regions – MEA, US, LATAM, APAC, INDIA, EU.
• Recruitment Marketing Events
• Design and manage recruitment-focused events (career fairs, webinars, university partnerships, networking sessions) to showcase the employer brand.
• Collaborate with TA teams to ensure events align with hiring priorities and regional talent needs.
• Must be thorough with IT Industry landscape and understanding of latest technologies and business to be able to design and drive event agenda that meets the purpose of attracting various talent segments.

• Job Boards & Talent Attraction
• Oversee job board partnerships and postings to maximize visibility and candidate reach.
• Evaluate new platforms and technologies to enhance sourcing effectiveness.
• Evaluate new strategies that can up the brand ratings on various job boards, specifically Glassdoor and Indeed.

• Stakeholder & Relationship Management

• Act as the primary liaison with MEA Talent Acquisition teams and business leaders.
• Provide strategic recommendations on recruitment marketing approaches tailored to regional talent markets.
• Partner with global employer branding teams to ensure consistency while adapting to local cultural nuances.

Qualifications

• Bachelor’s degree in Marketing, Communications, Human Resources, or related field.
• 15+ years of experience in digital marketing, employer branding, and recruitment marketing.
• Proven track record of managing budgets, recruitment marketing campaigns, events, and job board strategies.
• Strong stakeholder management and relationship-building skills, ideally across diverse geographies.
• Excellent communication skills with the ability to influence and advise senior leaders.
• Familiarity with recruitment technologies, ATS platforms, and digital analytics tools.

Key Competencies

• Strategic thinking with a data-driven mindset.
• Creativity in designing campaigns and events that resonate with diverse audiences.
• Ability to ensure brand compliance and following business protocols and processes while ensuring clear communication and transparency.
• Cultural awareness and adaptability to MEA markets.
• Strong project management and organizational skills.

Why Join NTT DATA

This is a high-impact role where you will shape how we attract and engage talent across one of the most dynamic regions in the world. The role offers the opportunity to combine marketing expertise with talent strategy, working closely with leaders to build a strong employer brand.